I’m Rachel Lindsey, a dedicated designer who finds inspiration in capturing the beauty of life through design.
“The Process is More Interesting than the Final Result”
– Gautam Wadhwa
Professor, College of DuPage
Creating a Logotype
Click the arrow below to see the process unfold
Creating a logotype involves understanding your brand, researching competitors, brainstorming ideas, sketching concepts, digitizing the best ones in vector software (like Illustrator), refining with feedback, and preparing final files, focusing on simplicity, scalability, and relevance to your audience and brand identity.
This is by far my best work in creating something from an idea I had. The idea was developing a mini pie food truck business. The process began as a concept and the final result was menu and package design, with graphics to display on the truck. To this day, I dream of making this a reality!
“Variety is the Spice of Life and the Spice of the Artist”
– Robert Krajecki
Professor, American Academy of Art and
amazing Watercolor Artist
This project below was a fun one because I had to source images and fonts for an article already written. I love this part in the design process: researching fonts, images and colors to create a design (into a single-page piece using Adobe Photoshop for the images and InDesign to create the layout).
Professor Jeremy Huggins (College of DuPage) said that “I nailed it!” and he couldn’t get over how I found the spaceman image that tied in so nicely with this piece.
I remember his encouraging words to this day.
Rachel Lindsey 